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UPTICK BOARDThe AI category exchange

Board › L13 Business functions › INC

INCIncrementality testing

Measuring whether marketing caused a result, using causal models.

Also called incrementality; lift testing; causal measurement; MMM

No holder yet

INC is unlisted. The top spot opens at the Opening Bell: the highest sealed stake takes #1 and pays one tick above the next company.

FOUNDING CREDIT · reserved for the first company to take #1 in INC

Watch INC

Watchers get the first invite when sealed stakes open for Incrementality testing.

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How the top spot works

Every category opens at $250
INC has one top spot. Until someone takes it, the category is unlisted.
Stakes are additive
Taking #1 costs the holder's total stake plus one tick of $25. If you're passed, your stake still counts, and retaking #1 costs only the difference.
Held until passed
No expiry and no fixed term. The board reads left to right: the holder's mark sits in the top spot until another company pays more.

Data: /c/INC.json