Propose a category

The board lists the categories the industry uses, and the industry keeps inventing them. Anyone can propose one. Here is what gets listed, how, and what happens to its top spot.

What gets listed

• A term the industry already uses. At least three companies describe themselves with it, or it appears in coverage, job postings or conference tracks. Point us at them.
• A category, not a company. Product names, brand names and "X for Y" slices that only one company fits are declined.
• Distinct from what's on the board. If it's an alias of an existing category, we add the alias instead. If it splits one, say which and why.
• Named the way people say it. Job titles stay job titles. We keep the name; we assign the ticker and the layer.

How it works

1. Submit the form below. You'll get a reference number by email.
2. The desk reviews it against the criteria above and replies within 3 business days, either way. Declined proposals get a reason.
3. Accepted categories are listed with a ticker, a layer, a definition and the opening price of $250, and announced in The Uptick Report.
4. The top spot opens by listing round. A new category takes sealed stakes for 7 days, then its Open sets the holder exactly as the Opening Bell does: the highest sealed stake holds, and pays one tick above the second, or $250 if there is no second. Proposing a category gives you no head start; it's the same round for everyone. If you're the only company that wants it, it costs $250.

Listing rounds start in November. Until then, an accepted category is listed as unlisted and its first qualifying Stake Payment takes the top spot at $250, as the Sponsorship Agreement says for any unlisted category.

The proposal